There are many effective ways to advertise products with using the social media platform. Instagram is one of the most effective platform or marketer to advertise their products. In fact, Instagram is now an integral part of marketing strategies around the globe.












Instagram has made millions of businesses engaging with vibrant communities.  









Instagram ads helps marketer to grow their audience as well increasing their sales.
























There are 5 types of Instagram Ads;

1. Carousel Ads 
A carousel ad has several photos or videos that users can swipe through. Advertisers use carousel ads to showcase several products or features, or to share information that has multiple parts. This may result with 70% fewer likes based on the posting made. 

2. Collection Ads
Collection ads let you show several products in one ad and give users the opportunity to make a purchase directly from the ad and as well increase the conversions by over 6%. 


3. Photo Advertisements
Since Instagram has always been first and foremost a photo-sharing platform, it makes sense that one of their ad types is the straightforward photo ad. Hence, When it comes to sponsored photos, you can expect one comment for every 1,000 followers that the account have. There are plenty of ways to encourage more engagement with using the photo ads on the Instagram. 


4. Stories Ads 
Stories Ads is the most easiest for every marketer to advertise their products or services. 500 million Instagram accounts use Stories, and brands can run vertical, full-screen ads on Stories that target app installs, brand awareness, conversions, reach, traffic or video views. Creating a Stories ads is pretty much the same as creating a regular Story, which means advertisers can use the filters and effects they normally use. Moreover, one of the every five Stories encourages a DM from viewers (with 20%  to get the DM reply). Every brands can use Instagram Stories to do things like show behind-the-scenes of an event, explain how to use a product, promote a new product or increase online reservations.
In fact, 
                     60% of businesses add an interactive element to organic Stories.


                   

Instagram tested interactive polls in Stories ads and they found “In 9 out of 10 beta campaigns, the polling sticker increased 3-second video views.”

                    60% of Instagram Stories are viewed with the sound turned on.





 
Videos have to be compelling and understandable whether the sound is on or not. 

5. Video Advertisement
Video ads can be on the regular feed or in Stories, but either way, they’re seriously effective. Marketer can increase engagement 3 times by using video ads instead of single-photo ads. For every 1,000 followers marketer have, they can expect three comments on a sponsored video. Plus, marketer can convey much more in a short period of time with video.